Apps for local television broadcasters
The WPBS App: How traditional television broadcasters are taking hold of digital media
With the fractioning of traditional television audiences to mobile devices, VOD services and the likes, its only makes sense for broadcasters to meet the audience on their devices of choice. In fact in 2015, mobile traffic, surpassed desktop traffic which means the audiences generated by offering mobile solutions to your audience is for the most part, new audiences, perhaps tuning in at times of the day they are not near their television. This represents new engagement opportunities, and perhaps a new audience altogether. Apps won’t replace traditional broadcast, but they are an excellent way to engage on top programming offers, to stay connected via push notifications and to build the station brand by demonstrating thought leadership and immersive content experiences which leverage traditional broadcast opportunities.
SELECT YOUR SMARTPHONE DEVICE TO DOWNLOAD WPBS APP BELOW
WPBS-DT launches app for iPhone, iPad and Android devices
ID Digital Media was mandated to build a smartphone app for WPBS-DT, a PBS affiliate television broadcaster in upstate New York. The result allows the station not only to stay in touch with its audience via push notifications during the week, but to ensure community events and are funding activities are properly communication to their audience who is on the go.
A few App features to consider
Apps are an excellent medium to bring news, schedule changes and community updates to broadcast viewers. It can also be a new source of advertiser revenue, home to a custom pay-per-view VOD channel, or simply a way to allow users to view livestreaming programming on the go. Whatever your needs, ID Digital can take you there, cost effectively. When you order app development and promotion together from ID Digital you can make huge savings with an integrated strategy that will ensure your amazing app gets the maximum possible exposure.
Broadcast News Programming
Take your news programming mobile for on-the-go audiences who are loyal viewers.
Our research shows broadcast app users respond well to reminders of top shows in programming. Stay connected with audience by reinforcing viewer loyalty.
Create a Pay Per View channel
Most broadcasters have key programs rights they could be offering outside of their broadcast schedule. Monetize those rights, or build loyalty programs for advertisers, supporters and top fans.
Social media marketing
Leverage the power of social media to drive more traffic to your app and to target local users.
Community Building/Event Promotion
Apps are great for bringing together a core audience of your community either for physical or virtual events. Push notifications are powerful reminders to ensure your audience shows up.
Expand Your Footprint
Our broadcast clients experience audience interactions with loyal views from out of broadcast area, who may have moved but retain a connection with station. Use your app to expand your footprint to your global followers.