Insightful Retail App study

A new retail app study sheds light on the business of shopping using mobile shopping apps, offering  a range of insights about shopper behavior, suggesting best practices on how to develop apps to target key shopper experiences or leverage their preferences via their mobile devices. the retail app study is outlined in this article by (see link below)  focusing on 5 App types, Retailer Apps, Price Comparison, Purchase Assistant, Online Marketplace and Daily Deals Apps, provides useful behavior segmentation across a range of shopper actions or preferences in a large data pool, over a 12  month period.  As an App developer, we at ID Digital plan to closely study these trends in creating apps for our retail customer base, and those interested in online sales where such data may be relevant. You can access the retail app study here.