Q2 sees spike in engagement for mobile Rich Media Ads

It appears Mobile is just about ready for primetime. An article from Marketingcharts, one of my favorite online sources of data of this type reports” rich media ads saw an average engagement rate of 12.8% in Q2 2012, according to a September 2012 report from Celtra that analyzed 60 campaigns across 4 industry verticals. Engagement rates were by far the highest in the financial vertical (21.5%), although both retail (14.3%) and entertainment (12.1%) also saw double-digit engagement rates, with auto (9.9%) close behind.

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