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In-App purchases made by 40% of free App users NPD study finds

App developers looking to make some cash might want to ditch paid titles for free offerings that include in-app purchases, according to a new study.

After downloading an upgradable freemium game in a mobile app store, 40 percent of consumers decided to make an in-game purchase, according to research firm NPD. Most, however, were men. The analysts found that while women are more likely to have played freemium games, they’re “among the least likely to pay for an upgrade.”

See full article on CNET by Don Reisinger